Fractional CMO for Women's Health Practices
Midwives, med spas, birth centers, chiropractors, home birth practices, fertility & holistic providers.
You became exceptional at caring for patients. You shouldn't have to become a marketer too.
I'm the fractional CMO who fills your schedule with the right patients while make your more revenue, so you can get back to the work you love without paying a full time CMO multiple 6 figures a year
"You can't grow a booked-out practice and be the marketing department at the same time."
You're writing Instagram captions at 9pm. Squinting at Google Ads between patients. Wondering if your Google Business Profile is even working. Maybe you hired an agency once — and got pretty dashboards full of “impressions” while your schedule stayed exactly the same.
That's not a you problem. It's that no one has built you a real system — one made for women's health, practices, midwives, holistic practioners and med spas not recycled from a template designed for HVAC companies.
The Booked Out Practice Method™
The done for you method to take your practice from sporadic to fully booked.
Get Found
Local SEO + Google Business Profile optimization, so the right women find you first.
Get Chosen
A reviews engine that's automated and makes you the obvious choice.
Get Clicks
Google & Meta Ads in front of women actively searching for the exact care and services you provide.
Get Patients
A seamless new patient aquisition funnel that gets leads and patients booking appointments like clockwork
Get Rebooked
Email marketing that turns one-time visits into lifelong repeat patients.
The Results Speak for Themselves
"When Makayla came on, Haven had a handful of clients and a big vision — we needed someone who could actually build the engine to fill it. In 18 months we went from a handful of patients to 50 birth center clients a month and grew our revenue 3-4x. But honestly, what makes her different isn't just the results — she's genuinely one of the easiest people I've ever worked with. She just gets it done, and treats Haven like it's her own business. If you're a practice that wants way more revenue and patients, hiring Makayla is a no brainer."
— Mallory, Executive Director, Haven Women's Health & Birth Center
"Before I hired Makayla, I had a dream of opening a home birth practice — but no real plan for how to actually fill it. She built my brand from scratch, designed my website, and set up a consult funnel that turned strangers into booked clients. Using her Booked Out Practice Method — getting me found on Google, chosen over other local midwives, and booked through a real patient funnel — we went from a brand-new practice to fully booked for December, January, and March due dates in just a few months. I'm a Certified Nurse Midwife, not a marketer — Makayla gave me a cohesive brand and helped me get more patients right away, so I could focus on what I do best: catching babies."
— Casey Hartell, DNP, CNM, WHNP, Owner, Wild Moon Midwifery
"Directly responsible for much of our growth, visibility, and momentum, with an immediate and sustained impact on the business. Merged strategy with hands‑on execution—strengthening website conversion, refining our client funnel, and running campaigns that drove measurable growth.”
— Justin Fawson, COO, Haven Women's Health & Birth Center
What's a fully booked schedule worth to you?
If a single new patient is worth even a few hundred to a few thousand dollars over their relationship with your practice, the math works fast. Most of my clients only need a handful of new patients a month for this to pay for itself many times over — and that's before the patients those patients refer.
I'm picky about who
I wok with..
Midwives, med spas, birth centers, chiropractors, home birth practices, fertility, and holistic providers. That's it. I'm not learning your industry on your dime — I know your patients, your buying cycle, your seasonality, and exactly what you can and can't say in an ad about birth or hormones.
When you work with me, you get a seasoned CMO without the 180K CMO salary — not a 23-year-old account manager. And I report on what actually matters: inquiries, booked appointments, and revenue. Not vanity metrics.
Two ways to start
Start with clarity — The Booked Out Pratice Full Potential Plan ($497)
A full diagnostic of your marketing across all five pillars, plus a custom 90-day roadmap. The entire $1,500 credits toward a 6-month done for you container if you decide to keep working together — so it pays for itself the moment you do.
Done for you — The Booked Out Practice Fractional CMO Container ($5,000/mo)
Done-for-you marketing where I become your outsourced CMO: strategy, execution, optimization, reporting. You focus on patients. I fill your schedule.
Imagine six months from now.
Your schedule is full. Inquiries come in every week. Your reviews are stacking up. Your ads are working — and you didn't touch a single one of them. You're back to doing what you actually love.
I don't take more than 4 done for you clients on at a time. I currently have an opening for 1 spot open.
If it feels like a fit, let's talk.